Bunnies on Parade (BOP!)
A Performative Marketing work presented by The Frank Agency, each parade/performance is geared at promoting the activities of featured artists, bringing fun, humor and dynamic engagement to the promotional process.
Find a bunny, get cool stuff.
Find a bunny, learn about something new.
INTERSECT. INTERACT. INTEGRATE.
What’s with the Bunnies?
After years of working tirelessly in the traditional channels and mediums of publicity and promotion, The Frank Agency came to an obvious conclusion – to really get people’s attention, and reach audiences directly, it may be more effective to just dress like a giant rabbit and give stuff out on the street…we call it “hand to hand combat.”