Performative Marketing

Performative Marketing is an attempt to combine elements of the performing arts and interactive media in an engaging vehicle for promotion and publicity.

Oftentimes the marketing and promotion of events, projects and artists, feels a bit soulless…and more often than not, despite hours of labor and immense measures of good intention, audiences are still not tapped into, directly communicated with, or in many cases, reached at all.

Performative Marketing draws on elements of surprise and drama to amplify the artistic mission of collaborators, in an effort to shake things up and get the attention of potential audience members.

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